Learn how Adsend helped...

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Helping put thousands of ad specifications at designers' fingertips

Kool Kreative is a design agency based in Perth, Australia. With a team of 5 hard working creatives, they provide creative services such as branding, print advertising and online advertising to small to medium businesses in their local area, including government, construction, real estate developments, restaurants and more.

With Adsend’s comprehensive database of publisher specifications, the Kool Kreative team can easily search for and access publisher specifications within a single, intuitive interface.

The Challenges

Especially when working with small businesses, Kool Kreative get a lot of incomplete and/or last minute briefs from their clients.

‘We’re regularly told by our clients that they’ve booked an ad in a specific publication and need a design for it’ says owner Michel Ludwig”‘But often they can‘t seem to tell us what the specifications of the ad need to be and we’re left searching for this information’

The Kool Kreative team usually end up spending valuable time trying to get advertising specifications from the publishers website, and in a lot of cases have to call up publishers and ask for the details. This research takes time and effort that the Kool Kreative team could be putting to use creating great advertising for their clients.

 

How Adsend helped

With Adsend’s comprehensive database of publisher specifications, the Kool Kreative team can easily search for and access publisher specifications within a single, intuitive interface. If desired, the team can even create artwork to exact specifications without ever leaving InDesign thanks to the Adsend InDesign plugin.

This saves the Kool Kreative team from having to manually search or call around looking for specifications, and enables them to focus their time and efforts on creating effective advertising that enhances their clients businesses.

Michael Ludwig of Kool Kreative says Adsend makes it easy to get up to date advertising specifications and create ads to the exact specs.

Adsend makes it so easy to get up to date advertising specifications and create ads to the exact specs. It saves us so much time searching or calling around publishers trying to get accurate specifications.

Michel Ludwig - Owner & Creative Director

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