3 Reasons A Workflow Is Important For Your Advertising Studio

We understand there are more than three reasons a workflow is important for your studio - but whether you are looking to organize your team or increase productivity, an established workflow can bring untold benefits. Workflows are normally unique to a company - but they all follow a standard outline and share the same end-goal, to increase profits through increased productivity. So, if that isn't enough to inspire you, here are three reasons a print advertising workflow is important for a successful studio.


1. Improves productivity

An advertising workflow is essential to keep ongoing work ‘flowing’ throughout your department. If you have a good workflow system, jobs get completed quickly, and move seamlessly from person to person as each stage is signed off. By having adequate process’ in place, you give structure to the team, yourself and the department. It also leaves rooms for little error, helping to improve your department’s productivity.

A department that has a bad workflow will often come up against problems, which will in turn slow your process and productivity. Jobs will get stuck from person to person as there is no sign off process – and many team members will feel as though they are juggling several different projects and feeling as though nothing gets done.

2. Gives team members responsibility

The reason work often gets “stuck” on someone’s desk is because one person in the office has responsibility for a certain task, so the project must wait for them to become available to view it. This often happens with higher members of the team who insist on personally signing off every stage of a project before it goes to the client.

Decrease this problem by allowing everyone on the team greater freedom and responsibility for their work and decisions. By entrusting other members of your print advertising team in your sign-off process more work can get done, and puts less pressure on one particular person.

3. Allows full execution of a task

A good workflow system will contain certain elements that help through every stage of the project, including things like:

-       The overall timescale

-       Sign off process

-       Which members of the team are working on the project

-       How much time each department has been allocated

-       Client/colleague feedback

-       Automated QC checks

When a workflow is non-existent or doesn't flow very well, you'll find that jobs may take longer to complete or don't actually get completed in full. By using an established workflow, distractions are often kept to a minimum – as you are focusing on the task in hand and will drastically improve your productivity. Using software such as an automated QC process, you are not only saving time, it offers an extra pair of eyes on the work - allowing you to produce high-quality material.

For more tips on building an efficient workflow, view our free eBook; Six Efficiency Tips For Production Studios and Agencies. 


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Georgie CharlishBlog